Becky Andrews
The Adventure Continues
Product Company Branding
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Basic Concept
Over the years I have created a handful of herb nutrient combo products for my patients. I would love to take them to market. The thing that has been holding me back (for more than a decade) has been my inability to come up with a solid company name. I have spent whole days, many, many times over many years trying to find that elusive company name.
Basic Concept for these products:
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All natural (obviously)
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Formulas that combine
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Chinese Herbs
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Western Herbs
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Nutrients
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Essential oils
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and in some cases foods
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in a "best of" from the different paradigms.
The first product will be "Wonder Salve" and a similar lip balm.
I also have formulas for cold sores/ HSV outbreaks, canker sores
I'd love to try my hand at puffy eyes, under eye circles, psoriasis, and age spots...
I have several detox formulas (oral capsules), mood formulas, maybe some SNP support
Then there are the fun food things: tonic truffles (chocolate truffles w/ medicinal ganache), and seasonal herbal soda pop (screw kombucha).
So that's the basic concept direction.
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Name Quest
So, this has been the main obstacle all along. I have been trying to come up with a brand name for almost 10 years....Most obvious choices are taken. It turns out I have no aptitude for making up new words.
My favorite concept word was "Fusion", with "Fusion Organics" being my ideal name.
It has great alliteration potential: fusion face, fusion foods, fusion formulas
but pretty much every way of using the word fusion is
a) already in use and
b) using the word Organics sets up potential labeling issues.
So I had to abandon Fusion, but really want to stay close to that concept.
Several folks have suggested I just use "Dr B's" (since the original product was called "Dr. B's Wonder Salve". Two problems with that one:
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"Dr. B's" is already in use (lotion company) AND
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I think that would be fine for retail products, but I also want these to be products that my colleagues would be willing to carry in their dispensaries and recommend to their patients. So I wanted the name to be a little less "folky" so that it could hold it's own on the shelf next to product companies like "Thorne Research", "Biotics", "Orthomolecular", "Douglas Labs", "Metagenics". I mean, might as well dream big from the start right?
So, the name I am now considering is
Synthesis Naturals
I had initially rejected "synthesis" because it was a sort of complex, high level vocabulary word
(though not as bad as Paradigm - which I am still tempted by)
Now that we are sheltering at home... I've spent several more weeks brainstorming and name searching.
(see table below)
I have come back around to Synthesis because it is
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Available
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On Concept
Synthesis (insert second word here) is one of the few words near my concept that seems to be universally available. I don't love it, but I can live with it, and it does convey the essence of the concept of mixing things from different traditions / paradigms together. It is easy to come up with graphics for as well.
I guess my question at this point is:
Do you hate this name? Does it make you cringe? Does it make you face palm?
Do you have any other brilliant last minute name ideas?
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Mildred Shaw
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